ZOWIE Refreshes Its Product Line Up


Taipei, Taiwan, December 10, 2015 – BenQ announces the launch of the new ZOWIE product lineup with refreshed brand design with the logo in red color and product packaging.

CAMADE will be released in black/red with the new logo to align with the new colors of the mice

The new products will be available in all ZOWIE partners starting in December. For updates on the availability, be sure to stay tuned to the retailers’ webpages as well as our own facebook page – www.facebook.com/ZOWIEGEAR 


Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming gears available that compliment eSports athletes’ combating performance. From 2015 on, ZOWIE brand was acquired by BenQ Corp to represent the company’s eSports product line that delivers truly competitive experience and enjoyment. 

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.

In addition, the ZOWIE ZA, ZOWIE FK and ZOWIE EC series will feature a 16-step scroll wheel.

The SR mousepad series will now be fully black and will have stitched edges, just like the TF-X series.