Pantone is considered the global authority on commercial color reproduction. Since the 1960s, it has standardized over 10,000 colors for designers and product developers. In 1963, Pantone changed the printing industry creating the Pantone Matching System, effectively defining a new standard for color reproduction.
The PMS organizes color standards through a proprietary numbering system and a palette of color chips, which have become an icon of color and design themselves. It has become a universal language of color that enables color decisions to carry through every stage of the workflow accurately, from designers to producers and manufacturers. It is found in use in every field, from graphic design to 4K video production.