There is an area of psychology that studies the influence colors have on our psyches, but exhaustive research hasn’t really been done like in other areas. Despite the general lack of research into the psychology of color, the concept has become a hot topic in marketing, art, design and cinema. Cinematographers, directors, editors and production designers use specific colors or color palettes to evoke moods.
We all perceive colors differently, and these perceptions are somewhat subjective. Red may mean angry to some while others see love, for instance. Still, some color effects, psychologists say, have mostly universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm but can also make us feel sadness or indifference. There’s a reason why race cars are red and school buses are yellow.
It seems todays projectors are in a race to be brighter and brighter without regard to color quality. BenQ’s mission and core value is to create the most accurate color through optimal balance of brightness and accurate color.